CHUM CHURUM CITRON SOJU 360ML

Chum-Churum Soju

Traditional Korean liquor distilled from rice, potato and sweet potato, Soju has a lightly sweet, crisp and clean taste.

Served fresh, it offers lacteous and anise notes. Its moderate alcohol content makes it pleasing as an aperitif, or served in a cocktail instead of gin or vodka.

One of the most trendy brands in South Korea, Chum Churum (which translates as “like the first time”) is popular because of the added alkaline water, higher sweetness, and relatively lower alcohol content. This smoother and softer profile has been extremely successful and is especially popular among younger drinkers in South Korea.